XR Showroom application
“Examining a machine virtually is new to exhibition visitors. There is still a clear threshold for putting on VR glasses, and people are somewhat shy about trying them. The XR Showroom tablet application, which utilises augmented reality, is more tangible and approachable. The visitors think it is cool to be able to see the machine on a tablet from the angle you want and even from inside. This is a feature that is not even possible with a machine on site,” says Jessica Ekola.
With the tablet, showcasing the machine is clear and visual.
“Scale is always important to the customer, and, therefore, we use extended reality to also show the actual size of the machine. We show what is where, and demonstrate how the machine can be moved. With the tablet, we can approach the customer instead of waiting by the stand for someone to come and see the machine standing there.
Because of costs, T-Drill has often mostly showcased smaller handheld machines at exhibitions.
“Visitors who have seen us at exhibitions do not necessarily know that we also have large industrial machines. We can now instantly show that we offer high-quality automated machines for all kinds of needs. The benefit of the XR Showroom, compared to photographs and videos, is the ability to get closer to the machine, and the application shows the machine’s features more tangibly. I think the application can be utilised more broadly on other industries as well,” says Ekola.