XR Showroom breathes new life into glass processing technology
Marketing Communications Manager Mari Lehtinen says that the company was always focussed on acquiring a version of the XR Showroom application suitable for trade fairs.
“Generally speaking, our glass processing heat treatment machines cannot be exhibited at stands. The installation of this equipment takes significantly longer than what is allowed for by trade fair schedules, and we are naturally reluctant to display inoperative equipment. Also, the electrical capacity of the venues would not be sufficient for our purposes. Moreover, we feel that models do not represent the functionalities and technology of our equipment extensively enough. Because of these reasons, we have looked for different ways and tools to exhibit our machines and services physically,“ Lehtinen says.
“As in previous years, we held a press conference at our stand this year as well, and the topics that were definitely the most discussed were artificial intelligence and virtual reality. The newspapers reported that Glaston provides an example of a new way of thinking by introducing virtual machines at their stand,” Lehtinen recalls.
“The most significant benefit for us was that the XR Showroom application enabled seeing and experiencing the laminating line while other companies relied mostly on VR environments. We are delighted with the content provided by the application, which was designed and executed perfectly,” Lehtinen adds.
Glaston’s Cloud Software Lead Miikael Leskinen also highlights the importance of quality content. Leskinen says that artificial intelligence and virtual reality are no longer mere gimmicks to attract the interest of trade fair visitors, but a valid method of displaying the mechanics of complex machines.
“Everything is enabled by the high-quality technology, courtesy of Wakeone. We are able to focus on the essential, the content of the application, when technological matters are taken care of. The quality of the content is vital, as the simple wow factor is no longer enough,” Leskinen says.