Investment costs covered by eliminating freight costs
The communications manager of Finnsonic, who are enthusiastic trade fair exhibitors, believes that the investment in the AR application could be recouped after only a few international trade fairs. A lot of savings can be made in freight costs, as heavy physical equipment does not have to be transported to fairs. FinnSonic tested the AR application for the first time at a subcontracting trade fair in autumn 2018.
“Trade fair use still has to be developed further. There is a lot of hustle and bustle at large trade fairs, and a small tablet was not enough to draw the interest of trade fair visitors. Wakeone is currently working on a solution for us, which will make it possible to connect a tablet wirelessly to a large trade fair screen. I believe that this will allow us to draw the attention of trade fair visitors and attract people to come and see our stand,” Suomela says.
According to Suomela, people at Wakeone understand FinnSonic’s needs, and the service they provide is good.
“People at Wakeone always have a very positive attitude towards the customer’s wishes and needs. Even at the trade fair, we tested the tablet, expressed our desires and got very quick responses. I can recommend Leonidas’s services. The AR application must be developed further for us to be able to utilise it fully. Our testing so far has been a good experiment and was worth doing. We are considering continuing development work in order to get the full benefits of the application in our sales work,” states Sirpa Suomela, Communications Manager of FinnSonic Oy.